From Our Team
Real advice from the team that builds and markets websites for businesses across India every day. 24 articles across web design, SEO, digital marketing, and business growth.
Showing 23 articles
A slow, dated website costs you customers every single day — but a redesign isn't always the right fix. Here's how to tell the difference before you spend a rupee.
Read article →SEO sounds intimidating until you break it into the handful of things that actually move the needle. Here's our practical starting checklist.
Read article →Almost every small business in India uses WhatsApp to talk to customers. Here's what the Business version genuinely adds — and where people tend to overestimate it.
Read article →A clear decision framework for Indian small businesses choosing between Google Ads and SEO on a limited budget.
Read article →A plain-English explanation of what a CMS is, which businesses benefit from one, and when a simpler static website is perfectly fine.
Read article →A practical guide to writing a website brief that gets you accurate quotes, fewer misunderstandings, and a result that matches what you wanted.
Read article →A buyer's guide for small businesses in India evaluating billing software — what features matter, what to avoid, and when custom beats off-the-shelf.
Read article →What makes the difference between email campaigns that get opened and the ones that pile up unread — or land in spam.
Read article →What to expect in the first month, first three months, and beyond — based on what actually happens with real businesses.
Read article →An honest look at whether social media makes sense for B2B businesses, which platforms actually work, and what good B2B content looks like.
Read article →What to look for, what red flags to watch for, and the questions to ask before signing anything.
Read article →A practical checklist for businesses with multiple locations — covering Google Business Profiles, NAP consistency, location pages, and citations.
Read article →What each is actually good for, when an app is genuinely worth the investment, and why most small businesses in India don't need one yet.
Read article →What drives custom software costs up or down in India, realistic price ranges for different project types, and how to evaluate a quote properly.
Read article →A practical week-by-week checklist for Navratri, Dussehra, Diwali, and beyond — covering SEO, ads, email, and social media preparation.
Read article →What PageSpeed Insights actually measures, what a good score looks like, and the most common causes of low scores — explained without jargon.
Read article →Realistic Google Ads budget guidance for Indian small businesses — minimum spend, how to allocate it, and what to expect at different levels.
Read article →Case studies, video, LinkedIn, and other content formats that build trust and generate leads for service businesses in India.
Read article →A decision framework for Indian businesses choosing between off-the-shelf software, ERP platforms, and custom development.
Read article →How to get more Google reviews, what makes testimonials credible, and where to display social proof so it actually influences buying decisions.
Read article →A clear breakdown of what website maintenance involves for a business website in India — what needs doing monthly and what happens if you skip it.
Read article →SPF, DKIM, DMARC, and sending practices explained — why emails go to spam and what to fix so your campaigns reach the inbox.
Read article →AI search, short-form video, WhatsApp Business maturity — what actually changed in 2026 and what small businesses should do differently.
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